
About the
ProjectBPL, a leading Indian home appliances brand with a significant global presence, approached us to design a new fully automatic top-load washing machine. After consolidating its position in the semi-automatic twin-tub washing machine segment, BPL aims to become a leader in the fast-growing fully automatic top-load washing machine market. To achieve this, there was a need to introduce a new model.
The design features a monolithic glass top with a wide edge-to-edge surface, a back control panel, and a one-piece glass lid. This design provides better and more convenient drum access, along with a sophisticated look characterized by clean lines and a streamlined appearance that complements modern homes.
The BPL top-load washing machine is designed with the user in mind, focusing on convenience. It saves precious time by offering quick wash cycles, easy loading, and minimal maintenance. Its user-friendly design enhances the overall user experience, ensuring that the machine is easy to operate.
Reference link Market Launch :
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CompanyBPL
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Project LocationNoida, India