BPL Refrigerator

BPL India, a part of Reliance Digital, asked us to design a new direct cool refrigerator for their emerging markets lineup. We managed the project from scratch, including the complete design of the refrigerator’s interior, exterior, and accessories, as well as prototype development and CAD engineering.

The result is a sleek, modern refrigerator that balances form and function. Designed to reflect BPL’s commitment to 'improving life with technology,' it features a minimalist aesthetic that fits any kitchen decor. Its spacious interior and energy-efficient technology ensure quiet, efficient operation. This project showcases how comprehensive design, from initial concept to final production, can enhance user experience and quality of life.